SCAD Design Management MA Final Project
Project Description
Through a rigorous project in the management of a complex design process, the student demonstrates the mastery of the issues, methods and tools of design management. Based on a topic developed by the student, the outcome of the design process is manifested in a tangible artifact that satisfies the needs of the customer, market, producer and organization. Through documentation and a formal project presentation, students demonstrate their control of the design process and resolution of conflicting issues related to innovation.
Project Details
School: Savannah College of Art and Design
Class: DMGT 748-OL | DMGT Final Project
Date: Spring 2019
Skills: Design Thinking, Contextual & Qualitative Research, User Centered Design, Service Design, Concept Exploration, Prototype Development, Presentation Design and Delivery
Study Overview
With entertainment readily available at our fingertips and work becoming more and more desk oriented, much of the world’s population is finding themselves living a more sedentary lifestyle. This is leading to an increase in health issues related to non-communicable diseases, such as obesity, heart disease, and depression. To combat this, health professionals are urging people to make time in their busy days to get outdoors and exercise on a regular basis. Public neighborhood parks seem to be the perfect solution. So why aren’t more people utilizing their neighborhood parks? The problem is that public park spaces were designed in a time period when entertainment was not so convenient, homes were not climate controlled, and leisure time was spent taking strolls through neighborhoods instead of socializing through smart phones.
The purpose of this study is to explore concepts for new physical activity experiences using outdoor spaces that will appeal to changing communities whose behaviors are influenced by new technological experiences. Over the course of a 10 week course, design management methods were used to research and design a prototype that presents a unique solution to this problem.
The final design, called Quest Park, is an immersive entertainment experience combined with exercise in the physical world. It consists of a physical park environment with interactive locations and a mobile app that guides the user through the environment using storytelling activators, which engages them in physical activities. This new design supports the user to change and adapt to a new healthy physical activity lifestyle, by embracing their desire for entertainment escape through technology, thus improving their quality of life.
